Steven Halfpap

Design and layout of New Jersey City University (NJCU)’s first Academic Master Plan. This was one of three documents developed by hundreds of members of the university community coming together over one semester to articulate guidelines for NJCU’s commitment to its mission and refocus of its efforts around student success and support services. 

Design and layout of NJCU’s Strategic Enrollment Plan. This was the third phase in the university’s commitment to its mission and refocus of addressing the enrollment challenges facing higher education institutions across our state and nation. 

Design and layout of NJCU’s Student Development and Community Engagement Strategic Plan. This was the fourth phase in the university’s commitment to its mission. It is designed to foster an inclusive and empowering campus environment that nurtures student success, promotes civic responsibility, and strengthens connections between the University and its surrounding communities. 

Client: New Jersey City University
Medium: Posters, Billboard
Focus Areas: Higher Learning, Civil Security Doctorate, Cyber Security

This multi-platform campaign was designed to elevate the visibility of NJCU’s graduate programs through a bold, student-centered approach. Featuring three distinct poster and billboard designs, each visual highlights a key area of academic excellence:

Higher Learning: Celebrates NJCU’s commitment to academic advancement with aspirational imagery and dynamic typography that reflects intellectual growth and opportunity.

Civil Security Doctorate: Focuses on leadership and service, portraying students as changemakers prepared to tackle complex global challenges.

Cyber Security: Emphasizes innovation and tech-forward thinking with sleek, modern visuals and digital motifs that appeal to future-forward professionals.

Each piece was crafted to resonate with prospective graduate students, emphasizing empowerment, expertise, and real-world impact. The cohesive visual identity bridges the three themes while maintaining unique elements for targeted messaging.

This advertisement promotes NJCU as a driving force for economic, cultural, and social progress across New Jersey. Featuring a bold typographic overlay and the university’s signature gold color, the design conveys confidence, vision, and inclusivity. The composition balances a strong visual hierarchy with clear messaging that highlights NJCU’s mission to create, drive, and partner for positive community impact. The result is a modern, engaging piece that reinforces NJCU’s identity as an agent of change for the state.

This transit advertisement extends NJCU’s bold brand identity into a dynamic, mobile format. Designed for both English and Spanish audiences, the campaign emphasizes accessibility and inclusivity while promoting NJCU’s transformative message: Change Your Game. The vibrant gold palette, large-scale typography, and confident portrait photography create high visual impact on city streets. The design maintains brand consistency across multiple bus models and routes, ensuring strong visibility and recognition throughout New Jersey.

New Jersey City University

As part of NJCU’s Readmit Applicant Campaign, I designed two key marketing pieces aimed at encouraging former students to return and complete their degrees — a billboard wall poster and a postcard mailer.

The billboard features bold typography, confident portrait photography, and NJCU’s signature yellow to convey a message of determination and possibility: “It’s never too late to complete your college degree.”

The postcard complements the larger campaign visuals, maintaining brand consistency while delivering a more personal, direct message to prospective returning students. Together, both designs emphasize motivation, inclusivity, and the transformative power of education.

For the Second Annual NJCU Leaders & Legends Gala: Havana Nights, I created a cohesive print design suite that captured the vibrant, elegant spirit of the event — a glamorous evening celebrating Cuban culture, music, and philanthropy.

The project included a Save the Date postcard mailer, a formal invitation and RSVP card—both featuring luxurious gold foil accents—as well as directional signage, social media graphics, and the event menu and program. Each piece combined rich, tropical visuals with refined typography to reflect the festive yet sophisticated tone of the gala.

Exclusive due diligence event at The Ritz Carlton Hotel in downtown Washington DC.

A visual representation of the theme Actively Different. I chose vibrant artwork masked with the silhouette of a bicyclist to create movement and freshness.

Merrill Lynch Advisor Forum Brochure & Follow-Up Letter

2015 GD USA In-House Design Awards Winner

In this Global PR campaign, I used mass affluent investors' survey results supplied by Northstar Research Partners and created a collection of infographics that show investors' thoughts and concerns regarding global and local investments, income and retirement.

The concept for these pages was to create a sort of infographics playground with deliberate use of color on a dark background to hold user interest. Users can scroll down the page or click on a country to view regional pages.

Capacity folder to hold new quarterly retirement materials.

2015 GD USA American Package Design Awards Winner

Focus is the premier education, growth, and networking event for financial advisors and institutions.

Legg Mason’s diverse family of investment managers discussing key issues and trends